SmartShelf Platform
for In-Store Analytics

Intagora provides a SmartShelf solution, consisting of mutli-sensor technologies to overlay on store shelves, promotional displays, and “quick and temporary drop-in” CPG merchandise shelving to enable captivating consumer interactions with the merchandise, and supported by our Actionable Retail Intelligence cloud platform.   The Intagora SmartShelf solution helps consumer brands and retailers increase sales through interactive in-store promotions, and reduce costs by powering shopper marketing optimization.

Leveraging innovations in advanced analytics, deep learning algorithms, product identification and tracking with multi-sensor technologies, Intagora enables retailers and brands to engage with their consumers directly and continuously in an omnichannel relationship.  The Intagora SmartShelf solution does not require any tagging of products, while it is able to track the merchandise on shelves as assets, which reduces significantly the cost and impact to the supply chain.

For brand marketers and retailer managers who need to maintain their data relationships with consumers via both digital and brick-and-mortar retail channels, Intagora’s SmartShelf Platform turns products into personalized digital touch points and drives brand experience for the consumers while collecting data to improve real-time marketing effectiveness.

With the Intagora SmartShelf sensors and Active Retail Intelligence cloud platform, brands and retailers can now have a two-way conversation with the consumer at the store shelf; deliver personalized promotions; tailor the message to each unique customer; and measure marketing campaign success in real-time.

Benefits provided by the Intagora SmartShelf solution include:

• Gain powerful, real-time data feedback on product launch and marketing campaign effectiveness, which also can be used to improve marketing effectiveness in other digital channels
• Capture shopper insights and psychographics data directly from consumer interactions with the products,
• Deliver in-the-moment value to shoppers right at the shelf, analogous to the online commerce click-stream experience
• Manage dynamic marketing campaigns and real-time digital contents for different markets, based on localized or contextual triggers
• Access inventory information in real-time to drive replenishment and avoid stock-out situations
• Detect merchandise shrinkage and prevent theft, by triggering security alert to in-store monitoring systems in real-time
• Drive brand experience, loyalty and affinity